South America – Yerba Madre
Meet our sacred
Yerba mate (also known as erva, ka'a, kógunh, or just yerbs among friends) is a tree whose roots run deep in South America’s Atlantic Forest.
Yerba Mate originally used by Guarani (gwar-a-nee) and other Indigenous Peoples—with deep cultural, social, and spiritual significance.
We partner with Indigenous communities to grow our Yerba Mate in its ancestral homelands, using traditional cultivation and regenerative practices rooted in local knowledge. We’re honored to share it with you.
Explore Yerba mate
Where Yerba Mate Takes Root
Tap a country to learn more.
Grown Right— and right where it belongs
We source our yerba mate from one of Mother Nature’s most biodiverse regions. Explore the Atlantic Forest locations where it’s cultivated by family farmers and Indigenous communities.
Argentina
Mate at the heart of life
A land of rich mate culture and tradition, where we're making our boldest environmental impact by transforming sun-grown monocultures into thriving shade-grown ecosystems, helping forests come back to life.
Paraguay
A legacy of land and lineage
Our roots run deep here. This is where it all began in 1996, partnering with Indigenous communities and planting the seeds of our purpose-driven journey.
Brazil
Where the canopy protects and nurtures
Where innovation meets community! Home to our smoke-free facility and our largest producer group — working hand-in-hand with both family farmers and Indigenous communities.
Protecting forests, preserving futures
Our yerba mate grows in its native ecosystem - helping protect the Atlantic Forest for the next generations.
+130,000 trees planted as part of regenerative action plans.
+55,000 acres conserved and restored in 2025 alone.
46 water sources protected in yerba mate growing regions
Good things are growing in the shade
These days, most Yerba Mate is grown as a conventional crop with chemicals and no trees. Ours grows under organic, regenerative and ecological practices towards shade-grown systems.
IMPROVES CLIMATE RESILIENCE, PROMOTES BIODIVERSITY, REDUCES WATER RUNOFF AND SOIL EROSION.
First-ever shade-grown yerba mate standard created by Yerba Madre
Who are the real heroes of our story?
Our yerba mate growers are more than producers — they are guardians of the forest. From multi-generation family farmers who know every leaf and root of their land, to Indigenous communities whose traditions are woven into the rhythm of the Atlantic Forest, our partners are the heart of our work.
Partnering with Indigenous communities to restore land, share knowledge, and value people over profit.
The more we grow the more we give
We’ve always supported a Fair Trade community fund — and in 2025, we’re expanding that commitment with a new Impact Fund. As our mate production grows, so does the support for projects that strengthen livelihoods, protect forests, and preserve culture.
100% regenerative yerba mate
Certified Gold and sustainably grown — 960 tons (or 480 cars) of green leaf harvested.
+55,000
Acres Protected
55,000 acres of conserved or restored Atlantic Forest — that’s 396,400 basketball courts worth of land.
238
Tree Species Found
In yerba mate plots — 14 are endangered.
130,000
Trees Planted
In and around producers’ farms.
39
Mammal Species Observed
Within our producers’ yerba mate plots, ten of them considered endangered species.
Meet the Semillas
Ever wondered what makes our founders tick? Now’s your chance to ask—and hear their story.