Announcement Page – Yerba Madre
Big news. We have a new name.
New Name, Same Vibes
With Yerba Madre we celebrate Mother Earth, the awesome life-giving power of the yerba mate plant, and our role as Madre to a thriving yerba mate movement.
Yerba Madre is our commitment to
People
From our very first Indigenous partners, the Aché Kue Tuvy, to the almost 50 Indigenous peoples and local communities who are now part of our ecosystem, we pay tribute to our partners.
Plant
We respect the cultural knowledge and traditions of our producers in Argentina, Brazil, and Paraguay, as we grow and share the power of yerba mate.
And Planet
We honor Mother Earth, with our name, regenerative agriculture practices, and commitments to environmental conservation and restoration.
Our Certifications
- Certified B Corporation
- Regenerative Organic Certified
- USDA Organic
- Fair for Life
- KSA Kosher
Same Yerbs. Same Positive Mission.
Honoring the
Paris Agreement
We are working on Science-Based Target initiatives and certification, to align our company emissions reductions with the Paris Agreement goals.
World’s first ROC® Gold yerba mate
Yerba Madre has the world's first Regenerative Organic Certified (R) and Regenerative Organic Certified (R) gold yerba mate.
Purpose Pledge
— Signed! A pledge by the most purpose-driven companies in the world to honor 10 ethical business commitments.
New South American
Impact Fund
Our monetary donations in 2025 will be +4x our 2024 contributions to community development initiatives in Argentina, Brazil, and Paraguay, where our shade-grown yerba mate are grown.
Celebrating a new partnership with a
Woman-led indigenous community
She’s featured in a BBC documentary highlighting our burgeoning relationship with the Yvytú Porá Guarani community in Argentina.
From our beginnings, we aim to have every part of the business adopt a regenerative mindset, not just minimizing harm but creating a net positive impact to people and planet.
Join Our Movement
Are you passionate about the positive power of yerba mate? Join our inner gourd circle as a Yerba Madre Ambacebador—a community built for connection, creativity, and shared focus. This isn’t just about sipping mate, it’s about turning strangers into family, uniting like-minded people around a common purpose, and building something bigger together. As an Ambacebador, you’ll be part of growing a movement rooted in nature, regeneration, and active living. It’s a lifestyle that keeps you connected, engaged, and feeling fully alive.